This week on The Scarlet Edit, I’m joined by Paul Keable, Chief Strategy Officer of Ashley Madison, the website known worldwide for its tagline: “Life is short. Have an affair.”

We unpack the realities of infidelity and explore why people step outside their marriages. Paul shares insights from over a decade with Ashley Madison, along with research that flips cultural assumptions: women often seek affairs because of sexless marriages, while men more often seek emotional validation.

We also talk about:

• The role of communication breakdowns in driving infidelity
• Why Ashley Madison attracts not just married people, but singles, polyamorous, and open relationships
• Member stories — from affairs born of loneliness to “compassionate affairs” during caregiving
• How secrecy, discretion, and unmet needs fuel modern affairs

This episode challenges the stereotypes around cheating and opens up a deeper conversation about intimacy, honesty, and what people really want in their relationships today.

Guest Info.

https://www.linkedin.com/in/paul-keable-9bb7222/

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