On this episode of The Muslim Professionals Podcast, I sat down with Adam Ali, CEO and founder of The Uncommon Agency — a multi-channel Shopify Plus powerhouse working with global brands like Rare Beauty and Liquid Death.

We got real. Adam shared his journey from growing up in a mixed-faith household in one of Liverpool’s roughest neighborhoods, to building one of the most respected agencies in the Shopify ecosystem. We talked about the power of partnerships, scaling an agency without outside funding, breaking into new markets like the GCC, and why Muslims need to stop sleeping on the CPG wave.

There’s wisdom here for anyone navigating identity, building from nothing, or trying to figure out how to turn hustle into a high-impact business. This one’s for the underdogs.