The Unfair Advantage

The Unfair Advantage of Self-Serve Analytics: How to Grow Your Business with Data Literacy and Tech


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Welcome to Episode 5 of The Unfair Advantage. Hosts Kelvin Jonck and Don Packett expose the self-service analytics dilemma, a "silent killer of productivity" that leaves teams stuck between simple reports and complex requests. They reveal why an overburdened analytics team and a quiet backlog are major red flags.


This episode isn't just about the problem; it's about the solution. Learn how to break free from a cycle of endless tickets and build a data culture that creates a "virtuous loop" of growth. Discover how to empower your entire team with the right tools to become more data-literate, collaborative, and effective.


What We Yap About:


  • Why you should buy technology to grow, not just save money.

  • The three layers of analytics and why the middle layer is a major bottleneck.

  • How an overburdened team can lead to people stopping their search for answers.

  • The power of a "virtuous loop" that boosts data literacy across your company.


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The Unfair AdvantageBy YOUKNOW Technologies