Aaron Zack, a former vice president at Propeller Coffee Co. shares strategies for building a more streamlined online buying experience and how to customize marketing tactics and products for different customers.

The Unintuitive Rule of Customization: Keep it Simple

Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.

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Liah Yoo built an audience on YouTube before launching her brand KraveBeauty. She shares how to create a community online while redefining your industry.

What It Takes To Build Community on Social Media in 2024

From product design to manufacturing, Sabai Design founder Phantila Phataprasit built her furniture brand to be eco-friendly in many aspects.

Inside This Furniture Brand’s Unique Approach to Sustainability

Emmy Award–winning actor Katherine Heigl makes a bold career move to become the founder of a lifestyle brand that gives back.

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In the wake of its anniversary, British clothing company Belstaff has rebranded and replatformed.

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Raven Gibson’s entrepreneur mindset will help you tap into your intuition and inspire you to move with conviction in business. She’ll share the apps and services you need to help bring your ideas to life and reach new customers.

The Unintuitive Rule of Customization: Keep it Simple

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