In this conversation, Mike Nelson, Founder of Really Good Emails and Head of Growth at BeeFree, shares his extensive experience in email marketing, discussing the evolution of the industry, the importance of owning email lists. He emphasizes the significance of design and relationship building in email marketing, as well as the role of AI in simplifying processes. The discussion also touches on the future of email marketing and the impact of creator communities.

Connect with Mike:

https://www.linkedin.com/in/michaelevan/

https://beefree.io/

https://reallygoodemails.com/

Takeaways

• Mike Nelson has been in the SEO and email marketing space for nearly 20 years.
  

• Email marketing became a top revenue channel for his business due to its predictability.
  

• The importance of owning email lists is crucial for building direct relationships with customers.
  

• Design plays a significant role in email engagement and should be consistent with brand identity.
  

• Building relationships with subscribers is more important than just growing a list.
  

• AI can help streamline email marketing processes, but should not replace the human touch.
  

• Engaging content is key to keeping subscribers interested and responsive.
  

• The email marketing landscape is constantly evolving, requiring marketers to adapt.
  

• Community and collaboration are essential in the email marketing space.
  

• The future of email marketing will involve more personalization and targeted content.
  

Chapters

00:00 – Introduction to Mike Nelson and His Journey

02:47 – The Evolution of Email Marketing

08:12 – The Importance of Owned Lists

11:20 – Transition to Be Free and Its Offerings

14:07 – Design and Relationship Building in Email Marketing

18:30 – The Role of AI in Email Marketing

24:24 – The Future of Email Marketing and Creator Communities