SocialMinds - A Social Media Marketing Podcast

The Washington Post: Making TikToks to Tell the News | Carmella Boykin, The Washington Post


Listen Later

TikTok is the fastest-growing source of news for adults. But can journalists re-engage younger viewers with traditional media through modern channels? Legacy outlet The Washington Post was among the first to embrace TikTok with open arms, and now the rest are following suit. In this episode we sit down with the person behind the TikToks from 'We are a newspaper' @washingtonpost - Carmella Boykin. We talk about how to translate the news into 'TikTok speak' without losing the information's integrity, what to do when the comments section takes on a life of its own, and the line between UGC that gives mass reach to untold voices, and the need for professional reporting and photo-journalism.

Got a question of a suggestion for the Social Minds podcast? Get in touch at [email protected].

...more
View all episodesView all episodes
Download on the App Store

SocialMinds - A Social Media Marketing PodcastBy SocialChain

  • 5
  • 5
  • 5
  • 5
  • 5

5

19 ratings


More shows like SocialMinds - A Social Media Marketing Podcast

View all
The GaryVee Audio Experience by Gary Vaynerchuk

The GaryVee Audio Experience

16,831 Listeners

Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

Build Your Tribe | Grow Your Business with Social Media

2,621 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,438 Listeners

The Digital Marketing Podcast by Daniel Rowles and Ciaran Rogers

The Digital Marketing Podcast

114 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,256 Listeners

Squiggly Careers by The Squiggly Career

Squiggly Careers

66 Listeners

Social Media Marketing Talk Show by Michael Stelzner, Social Media Examiner

Social Media Marketing Talk Show

84 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

8,896 Listeners

I Shouldn't Say This, But... by Katy Leeson

I Shouldn't Say This, But...

9 Listeners

Manchester United Podcast by Stretford Paddock by Stretford Paddock

Manchester United Podcast by Stretford Paddock

206 Listeners

The CMO Podcast by vYve & Jim Stengel

The CMO Podcast

350 Listeners

Blinded Faith by Voiceworks & Social Chain

Blinded Faith

0 Listeners

Uncensored CMO by Jon Evans

Uncensored CMO

34 Listeners

HUNGRY. by Dan Pope

HUNGRY.

4 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

358 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

20,247 Listeners

Good Content with Shannon McKinstrie by Shannon McKinstrie

Good Content with Shannon McKinstrie

126 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

85 Listeners