“We’re here at every stage of the M&A journey,” says Charlene Ignacio of Fornix. Recorded at the ITEXPO Conference, in this podcast, Charlene discusses how her company helps companies through the M&A process. In a rapidly evolving industry, Managed Service Providers (MSPs) and MSSPs are facing critical decisions about their future growth, security posture, and potential mergers or acquisitions. Charlene discusses how MSPs can successfully transition to MSSPs, build a strong channel presence, and navigate the complexities of mergers and acquisitions (M&A).

Fornix: A 3-Fold Approach to MSP Growth

Fornix Marketing and PR Agency provides strategic growth and M&A support to MSPs, MSSPs, and channel-focused businesses with a unique three-part approach:

MSP to MSSP Transformation – Helping MSPs expand into cybersecurity services, align with top vendors, and build infrastructure for MSSP success.

Full-Service Marketing & PR – From thought leadership and public speaking to podcast creation and brand visibility, Fornix ensures companies stand out in a competitive market.

Channel Development – Assisting vendors and service providers in building and scaling channel programs both domestically and internationally.

M&A Support: The Journey to a Successful Exit

Charlene also highlights Fornix’s role in M&A strategy through MergerWorld.News, a new educational hub for MSPs considering buying, selling, or merging their businesses.

Key Considerations Before Selling Your MSP:

What is your EBITDA?

How strong is your customer retention?

What’s your go-to-market strategy post-acquisition?

Are your financials and branding aligned for a smooth transition?

“We support MSPs at every stage of the M&A process—from evaluating opportunities and increasing valuation to navigating brand integration after a sale,” says Charlene.

Why Marketing is Critical to M&A Success

Charlene emphasizes that M&A marketing is a unique specialty at Fornix.

Brand Integration – Merging companies need to align their brands, positioning, and messaging.

Market Visibility – Buyers want a company that has a strong brand presence and clear differentiation.

Revenue Growth – A successful acquisition should accelerate sales, not disrupt them.

“If you’re selling or acquiring a company, you need a marketing strategy to maximize its value and ensure a seamless transition,” adds Charlene.

MSPAA: A New Resource for MSPs

Charlene is also a key leader in the Managed Service Provider Association of America (MSPAA), a collective group created by MSPs for MSPs. MSPAA works with vetted partners to ensure MSPs have access to the best tools, vendors, and growth strategies available.

Where to Learn More

fornixmarketing.com

Charlene on LinkedIn

#MSP #MSSP #Mergers #Acquisitions #MSSPTransition #ChannelMarketing #BusinessGrowth #Cybersecurity #ITExpo #CloudCommunications