Are you giving your customers what they’re asking for, or are you challenging their assumptions with results and experiences that they couldn’t have imagined? One way to differentiate yourself is to show customers things they haven’t asked for, which to them are new and unique, even if you’ve done them before. I mention a book – The Challenger Sale – and there’s a link to it below.

Listen to this new 6-minute episode for ideas on how to use this concept to close more sales.

Here’s a link to the book: https://amzn.to/3wk6GPk

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com

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Note: Some of the links I share are affiliate links where companies may say thanks back to me with an affiliate commission. Not enough to pay the bills, but maybe a coffee.

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I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.

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