Be Your Own Brand - BYOB

Things Are Going To Change


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Odds are pretty good that you & I share the frustrations of this lockdown business. If there is a silver lining to this nonsense it’s that we, you and I, have time to do so thinking about our businesses, our goals, and what might we do differently in the coming months. Without getting into too much crystal ball gazing, it’s a given that business tomorrow is not going to look a whole lot like business today. This is really nothing new, as this trend has been emerging for the past number of years at a pretty intense  rate. The lockdown has sharpened the focus of this reality.

So for the vast majority of us, this future is going to require change and even a whole lot of change. Humans are particularly adverse to change. the most expensive seven words you’ll hear in coming months is “we’ve never done it this way before! Conversely these next seven may be the most important words you’ll say today.

Here’s an excerpt from: ― B.J. Fogg, Tiny Habits: The Small Changes That Change Everything. (good reading)

“After you put your feet on the floor in the morning, immediately say this phrase, “It’s going to be a great day.” As you say these seven words, try to feel optimistic and positive.”

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Be Your Own Brand - BYOBBy Ken Miller