In the very sixth episode of BriightCast Season 2, Drew returns to join Rob and Jess in their discussion on personalised marketing. The team explore the good, the bad and the ugly of how businesses have used personalised marketing and how you can implement personalisation to your strategy.

As always, the team will catch you up on studio life, their latest projects and their own marketing efforts.

Love what you listened to? Check out more content by Briight here or watch the podcast here.