Episode 600: Thoughts On Writing Craft, Publishing, Marketing, Mindset, And The Author Business With Joanna Penn

Welcome to episode 600! I’m doing a solo show today, answering some questions from my recent podcast survey that cover the different aspects of the author life.

* From episode 1 in March 2009 to episode 600 (Jan 2022)

* How do you balance the artist/writer/creative side with the pragmatic business and marketing side of being an author?

* How do you improve your writing craft, both as a beginner and also as a later stage writer?

* What services and tools do you use right now for writing and publishing?

* What are you doing for marketing fiction and non-fiction now and how has that changed over time?

* It feels like an impossible job to stand out in such a crowded marketplace with millions of other books, as well as TV and film, games, music and other entertainment options. How do you deal with the mindset of feeling like it’s all pointless sometimes?

* What are the different streams of income that you have right now from your author business — and how would you like that to change over the next few years? 

* Questions for you as we head toward episode 700

From episode 1 to episode 600

I recorded episode 1 in March 2009 when I lived in Ipswich, just outside Brisbane, Australia. I phoned up a bestselling author on a landline, put it on speakerphone, and held an MP3 recorder next to the phone.

With some of my early books in 2009 (no longer available in those editions!)

At the time, I worked as an IT consultant specializing in accounts payable within an SAP implementation for an international mining company. I had a couple of non-fiction books out and a few people on my email list. The international Kindle hadn’t yet launched, print-on-demand was only just emerging as a viable option, there were no digital audiobooks — and there was certainly no empowered indie author movement as we have it today. 

Back then, self-publishing was mainly done by professional speakers and business-people who had their own distribution channels. Otherwise, it was considered ‘vanity press,’ and certainly not a viable business option for an author.

2009 really was before the dawn of the Creator Economy — which just shows you how things change over time!

In 2009, I had no author friends, and I didn’t really know what I was doing, but I saw podcasting as a way to connect with writers and somehow market my books. I had a one-page business plan on my wall for The Creative Penn with all the different ways I could make money based around my writing. I absolutely intended to leave my job and run a profitable business as an author, but I had no idea what lay ahead. I was just enthusiastic to get started! 

I created this business plan in March 2009

I started making some money and left my job a few years later in 2011 to focus on the business. I started making six figures in 2015, and then quickly surpassed my old salary with a multi-six-figure annual income, which I’ve sustained since then. You can read and listen to more of my historical lessons learned at TheCreativePenn.com/timeline 

Almost 13 years after that original episode, The Creative Penn Podcast has now been downloaded over 6.4 million times across 227 countries, with the top countries being US, UK, Australia, Canada, and Germany.

Most episodes get between 9000 – 16,000 downloads per episode, varying by the popularity of the topic, rather than the author,