I was in the car listening to podcasts. (It’s what I like to do.) And on my favourite show Reply All, P.J. and Alex were talking about COVID-19 (episode 159) and interviewing people from around the world.

And it struck me. Why don’t I do a show like that?

I launched the first season of The Kate Toon Podcast when I was publishing my first business book, Confessions of a Misfit Entrepreneur: How to Succeed in Business Despite Yourself.

I’d been planning a second series for my new book. But life got in the way, and it never happened.

So that day in the car I decided to go for it – a daily podcast where I’d talk to friends and business owners about how they were handling COVID-19 and how it was affecting their businesses.

Easy right?
Well, no. It was a totally dumb idea.
(And also a totally brilliant one.)

In this podcast, I’m going to explain how I did it, the challenges I faced, and how it rocked me to my core and ultimately led me to make some seriously tough business decisions.

Let’s get started.