TikTok Shop Black Friday & Cyber Monday 2025: The Ultimate Seller Guide

In this video, I break down everything you need to do to crush Black Friday and Cyber Monday on TikTok Shop — from campaign setup to ad strategy, fulfillment, and creator motivation.

You’ll learn:
- How to join the official TikTok BFCM and Flash Sale campaigns (and why they drive 90% of the volume)
- The FBT shipping cutoff and how to prepare your inventory for the surge
- How to use GMV Max, GMV Max Delivery, and Creative Boost to scale profitably
 - Why bundles and variant optimization can double your AOV this season
 - How to motivate creators with contests and short-term incentives that actually work

This is the exact checklist we’re using across our 8-figure brands to dominate BFCM 2025 — and the playbook every serious TikTok Shop seller should be running right now.