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Timeless Lessons as a Business Owner and Author of Multiple Bestselling Books - Jonathan Goodman (#20)
Jonathan Goodman, creator of the Personal Training Development Center and author of the upcoming book, "The Obvious Choice," (out January 14th, 2025) is a fitness industry pioneer who transformed his early passion at the YMCA into multiple successful businesses. He lives by the philosophy of doing fewer things better and making strategic choices that lead to extraordinary results.
In this conversation, we delve into the fundamentals of fitness, the power of optimistic ignorance, building successful businesses through aligned incentives, finding your unique edge in a crowded market, and how to make strategic decisions that create lasting impact.
Timestamps:
0:01 Introduction to Jonathan Goodman
0:32 Early fitness journey and YMCA experience
1:03 Competitive sports background
2:07 Transition to weightlifting focus
3:06 Core principles of fitness and nutrition
4:01 Progressive overload principles
5:08 The optional vs foundational nature of fitness
6:08 The divide between active and inactive lifestyles
7:54 Impact of fitness on daily life
9:23 Making fitness convenient and building habits
11:35 Importance of habit stacking
14:21 Cancer diagnosis as a turning point
16:36 Business restructuring lessons
19:31 Evolution of business model
21:24 Compensation structure changes
24:38 Value of A+ players in business
26:31 Journey as an author
28:04 Book writing process
30:53 Traditional vs self-publishing
34:22 Deep research methodology
37:55 Finding unique stories
40:37 Content creation strategy
43:40 Pricing strategy insights
46:07 Free vs premium offerings
49:38 Building trust in business
53:03 Market saturation myths
55:24 Finding your unique factor
58:43 Advice for young entrepreneurs
1:02:14 Closing thoughts and book promotion
Follow Jonathan:
Order His Book: https://www.amazon.com/Obvious-Choice-Timeless-Lessons-Success/dp/1400249139?sr=8-1&linkId=5e383baf094911e431b7053c27ec3ffe&language=en_US
Twitter: https://x.com/itscoachgoodman
Instagram: https://www.instagram.com/itscoachgoodman/
YouTube: https://www.youtube.com/@UCKt_rWty06ukHErS3ffkAMw
Follow Me:
X: https://twitter.com/jestonlu
Instagram: https://www.instagram.com/jestonlu
Website: https://www.jestonlu.com
Writing: https://jestonlu.substack.com/
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By Jeston LuJonathan Goodman, creator of the Personal Training Development Center and author of the upcoming book, "The Obvious Choice," (out January 14th, 2025) is a fitness industry pioneer who transformed his early passion at the YMCA into multiple successful businesses. He lives by the philosophy of doing fewer things better and making strategic choices that lead to extraordinary results.
In this conversation, we delve into the fundamentals of fitness, the power of optimistic ignorance, building successful businesses through aligned incentives, finding your unique edge in a crowded market, and how to make strategic decisions that create lasting impact.
Timestamps:
0:01 Introduction to Jonathan Goodman
0:32 Early fitness journey and YMCA experience
1:03 Competitive sports background
2:07 Transition to weightlifting focus
3:06 Core principles of fitness and nutrition
4:01 Progressive overload principles
5:08 The optional vs foundational nature of fitness
6:08 The divide between active and inactive lifestyles
7:54 Impact of fitness on daily life
9:23 Making fitness convenient and building habits
11:35 Importance of habit stacking
14:21 Cancer diagnosis as a turning point
16:36 Business restructuring lessons
19:31 Evolution of business model
21:24 Compensation structure changes
24:38 Value of A+ players in business
26:31 Journey as an author
28:04 Book writing process
30:53 Traditional vs self-publishing
34:22 Deep research methodology
37:55 Finding unique stories
40:37 Content creation strategy
43:40 Pricing strategy insights
46:07 Free vs premium offerings
49:38 Building trust in business
53:03 Market saturation myths
55:24 Finding your unique factor
58:43 Advice for young entrepreneurs
1:02:14 Closing thoughts and book promotion
Follow Jonathan:
Order His Book: https://www.amazon.com/Obvious-Choice-Timeless-Lessons-Success/dp/1400249139?sr=8-1&linkId=5e383baf094911e431b7053c27ec3ffe&language=en_US
Twitter: https://x.com/itscoachgoodman
Instagram: https://www.instagram.com/itscoachgoodman/
YouTube: https://www.youtube.com/@UCKt_rWty06ukHErS3ffkAMw
Follow Me:
X: https://twitter.com/jestonlu
Instagram: https://www.instagram.com/jestonlu
Website: https://www.jestonlu.com
Writing: https://jestonlu.substack.com/