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Tips on How to Build an Effective Industrial Sales and Marketing Website in an AI World with Joe Jerome
If you haven't asked yourself how to build a B2B website in the new post AI world, you're site is probably underperforming.
Not only has technology advanced, but buyer expectations for features, UX, navigation, and utility have changed. More importantly, the goal of your site has changed as buyer behaviors and search have changed. Today a site works mostly at the bottom of the funnel - the decision stage.
So your top of the funnel marketing must be accomplished using different tools and approaches.
Joe Jerome brings years of design and development experience, and a keen sense of what your industrial marketing website needs to accomplish.
Chapters
00:00 Introduction to Website Strategy for B2B
05:54 Aligning Website Goals with Business Objectives
12:27 The Impact of AI on Website Design
25:50 Continuous Website Evolution vs. Episodic Projects
32:42 Balancing Aesthetics and Functionality in Design
39:38 SEO and Migration Management
44:54 The Role of Websites in the Sales Process
46:29 Understanding User Behavior on Websites
57:49 The Evolution of Website Forms
01:02:37 Empowering Marketing Teams with Website Control
01:05:51 When to Redo Your Website
Resources
Check out Joe's Brand Builder Solutions website.
LinkedIn: Joe Jerome and Ed Marsh
Twitter: Ed Marsh
Instagram: Ed Marsh
YouTube: @JoeJerome and @EdMarsh
Show Transcript
The Website is NOT the Only Thing That Has to Change!
AI, Google Search, SEO, buying teams, buying journeys - it's all changing. Quickly. Yes, listen to Joe's tips on how to update your website, but beyond that, there's work to do on the rest of your manufacturing marketing, your industrial sales, and more. That's what I discuss in this guide.
Read more from Ed's recent paper on these critical changes.
View all episodes
By Ed Marsh ConsultingIf you haven't asked yourself how to build a B2B website in the new post AI world, you're site is probably underperforming.
Not only has technology advanced, but buyer expectations for features, UX, navigation, and utility have changed. More importantly, the goal of your site has changed as buyer behaviors and search have changed. Today a site works mostly at the bottom of the funnel - the decision stage.
So your top of the funnel marketing must be accomplished using different tools and approaches.
Joe Jerome brings years of design and development experience, and a keen sense of what your industrial marketing website needs to accomplish.
Chapters
00:00 Introduction to Website Strategy for B2B
05:54 Aligning Website Goals with Business Objectives
12:27 The Impact of AI on Website Design
25:50 Continuous Website Evolution vs. Episodic Projects
32:42 Balancing Aesthetics and Functionality in Design
39:38 SEO and Migration Management
44:54 The Role of Websites in the Sales Process
46:29 Understanding User Behavior on Websites
57:49 The Evolution of Website Forms
01:02:37 Empowering Marketing Teams with Website Control
01:05:51 When to Redo Your Website
Resources
Check out Joe's Brand Builder Solutions website.
LinkedIn: Joe Jerome and Ed Marsh
Twitter: Ed Marsh
Instagram: Ed Marsh
YouTube: @JoeJerome and @EdMarsh
Show Transcript
The Website is NOT the Only Thing That Has to Change!
AI, Google Search, SEO, buying teams, buying journeys - it's all changing. Quickly. Yes, listen to Joe's tips on how to update your website, but beyond that, there's work to do on the rest of your manufacturing marketing, your industrial sales, and more. That's what I discuss in this guide.
Read more from Ed's recent paper on these critical changes.