TMCP #397{The Greatest Little Car Show Ever – Old Iola Wisconsin Car Show; June Pro-Touring Update with Larry Callahan

06.21.2019 - By The MuscleCar Place

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This week our guest was Joe Opperman, Director Public Relations and Marketing at the Iola Car Show and Swap Meet in Iola Wisconsin. Iola is a very small mid-western town that once a year transforms into a massive car show that hosts around 120,000 people and is considered one of the best in world. Joe says he has worked with the show for around 29 years, and he is only 33. If you live in Iola you will either be working for the show or have left town for that week. It is a full community effort to put on the event.

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