“To sell AIs to SMBs, don't sell them the AI, sell them the benefits,” says Amir Blich, of vcita.

In this podcast, Amir explains that vcita provides a business management solution for SMBs with a unique go-to-market strategy focused on partnerships. The platform is open and white-label, allowing enterprises to integrate their services, enhance revenue streams, and build customer engagement and loyalty.

Amir highlights the importance of AI, not as a standalone product but as a tool to assist businesses by leveraging their specific context and industry knowledge. He emphasizes that AI should be positioned as a means to enhance customer service rather than a replacement for human work.

His key message to the MSP community is the need for differentiation beyond just pricing. He suggests that businesses should focus on branding and value-added services, such as AI-enhanced telephony that records, transcribes, and manages calls intelligently.

Visit www.vcita.com