Welcome to the Sport Industry Series Podcast. You are listening to an exclusive episode from the Sport Industry Forum 2024 Mini-Series, hosted by Carla Ward live in Abu Dhabi.

In this episode, Carla interviews Tom Foley, CEO of Go Sport, about the brand’s transformation from a French franchise to a UAE-led global sporting retailer. Tom shares insights on Go Sport’s innovative approach to sports retail, its community-driven initiatives, and its ambitious plans to expand across the Middle East and emerging markets.

Discussion Highlights:

• The journey of Go Sport, from its French origins to becoming a UAE-grown brand.
• Promoting sports participation in the UAE: partnerships with schools and communities.
• Supporting the growing market for women’s sports and fitness in the Middle East.
• Embracing new sports trends and introducing innovative brands to the region.
• The role of Go Sport in fostering active lifestyles through community engagement.
• Go Sport’s future in markets like Saudi Arabia, Central Asia, and North Africa.

About Tom Foley:

Tom Foley, CEO of Go Sport, brings over 20 years of expertise in international sports retail. With a strong focus on consumer needs and emerging trends, Tom has successfully driven growth and profitability through adaptable retail strategies, helping Go Sport expand its presence and impact across the Middle East and beyond.

About Carla Ward:

Carla Ward is a football coach and former midfielder who has established herself as one of the most dynamic leaders in women’s football. Known for her transformative managerial style, Carla has managed prominent clubs like Birmingham City and Aston Villa in the FA Women’s Super League (WSL).

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