This week Jeff Richmond interviews the Founder of the center for Smartlipo & plastic surgery, Richard M. Goldfarb, M.D., F.A.C.S., and discusses effective ways to grow your Esthetic Practice post-COVID. Dr. Goldfarb is a highly sought after Surgeon who lectures and trains physicians both nationally and internationally on numerous cosmetic, surgical, and esthetic laser topics.

As a result of his renowned reputation and expertise, Dr. Goldfarb has been awarded the medical directorship of 3 leading companies in the cosmetic and laser industries: Doctors visit Center for SmartLipo & Plastic Surgery from all over the world to learn state-of-the-art cosmetic surgery, laser technology, and treatments from Dr. Goldfarb.

Key highlights

• What are the common mistakes business owners make when purchasing new equipment?
• Importance of purchasing proven technologies.
• Business experience post Covid.
• Patient mindset post covid.
• What are some of the Protocols followed post covid when treating patients at your practice?
• What are some of the treatments which have a higher demand post covid?
• What are some of the latest changes in the aesthetic industry?
• What is the role of Medical Practitioners post covid?
• The demand between non-invasive vs minimally invasive treatments post covid?
• How do you educate your patients and help them build their trust on you and your practice?
• How to love what you do? How to build that mindset?
• How is the information exchanged during post covid on aesthetic industry updates?
• Value of the Business of Aesthetics community & the Business of Aesthetics Podcast.
• What are some of the techniques & technologies that are new in 2020?
• How to reach Dr. Richard Goldfarb for training?

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