Marketing is a crucial aspect of practice growth, yet it’s something many of us struggle with. Orthodontists often find themselves faced with the challenge of effectively managing and implementing marketing strategies to stand out in a competitive market.

In this episode, I welcome Veronica Romney, the founder of the Rainmaker Residency, to share insights and expertise on orthodontic marketing and leadership.

You don't need someone with a fancy title when you're just starting out. You need a doer, someone who can roll up their sleeves and get things done. Think of website updates, social media magic, patient engagement, etc.

Sure, TikTok might be all the rage, but before you jump on the latest platform bandwagon, make sure your marketing fundamentals are solid.

A rock-solid website, glowing online reviews, and accurate listings are your online smile. And don't underestimate the power of Google reviews – they're like magnets for new patients.

What makes your practice unique? What sets you apart from the orthodontist down the street?  Distill that into a clear unique selling proposition (USP) – your secret sauce.

Tune in to this episode for more marketing insights and how Veronica provides a comprehensive solution for orthodontic practices by matching orthodontists with the right marketers.

Key Takeaways

Intro (00:00)

Meet Veronica Romney (03:46)

Marketing titles inflation (10:59)

Orthodontic social media marketing (15:06)

Differentiation and unique selling propositions in orthodontics (20:14)

Hiring and coaching marketing professionals (27:43)

Marketing strategies for orthodontists (38:40)

Additional Resources

🔹 Connect with Veronica Romney: https://www.veronicaromney.com/

🔹 Instagram: @vromney

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