Hi and welcome to Tough Love Marketing, where we skip the fluff and the makeup and tell it like it is. I'm Diana and thanks for being here. Today we're talking about individual concentrations within the marketing career. We'll be unraveling the mysteries of Product Marketing, Growth Marketing, Content Marketing, and Lifecycle Marketing There are a lot of nuances, so buckle up, 'cause this is gonna be one heck of a marketing rollercoaster!