
Michelle and Pleasance talk about operating a yoga studio, and specifically transitioning from a teacher to studio owner. Pleasance shares her entire journey with us, from the start of her career as a yoga teacher, to building a successful studio and even why she eventually closed her studio. This is a great episode for anyone who is on the path to studio ownership, as well as anyone who managers or helps run a studio.
IN THIS EPISODE YOU’LL LEARN:

* Common business models and alternatives to opening a brick & mortar studio
* The rewards and challenges of owning a yoga studio
* The stages of Pleasance’s career and how each stage set her up for opening a studio
* Building a studio from scratch vs. buying an existing studio
* Tips for creating a scedule you are confident in
* Creating studio values that uplift and support your teachers
* Choosing a business entity for your studio
* Hiring teachers as employees or independent contractors

LINKS MENTIONED IN THIS EPISODE:

* Pleasance and lil omm: www.lilomm.com
* Gary Kissiah: Light On Law for Yoga Studios (books)
* IRS 20 Question Test Independent Contractor vs. Employee


031: Transitioning To Studio Owner w/ Pleasance Silicki

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If you’ve ever thought about starting a yoga program for a special population with unique needs, this episode is for you. Shannon McQuaide, founder of FireFlex Yoga, shares advice and tips for creating yoga programs as she takes us down her own journey of serving firefighters. 



DISCUSSED IN THIS EPISODE:



* Using a population’s pain-points to identify and address a need* Using yoga as a solution to those pain-points* Developing curriculum* Using assessments to demonstrate program effectiveness* Growing a yoga program* How Shannon shifted from a primarily physical yoga offering to addressing the mental and emotional needs of firefighters* Tips for working with special populations



RESOURCES MENTIONED:



* Show notes with ALL CLICKABLE LINKS (www.loveteachingyoga.com/episode069)* OfferingTree (www.offeringtree.com/lty) Build your website, start your email list and collect payments today!



GUEST RECOMMENDATIONS & CONNECTIONS:



* Shannon McQuaide and FireFlex Yoga (www.fireflexyoga.com)* FireFlex Yoga Teacher Training (www.fireflexyoga.com/training)

069: Creating Yoga Programs for Special Population w/ Shannon McQuaide


This conversation is about the soul’s journey from fear, lamentation and confusion to sacred love. Based on the teachings of the Bhagavad Gita, Simon Haas shows us how to overcome life’s greatest challenges AND how teachers can integrate this wisdom in their asana classes.
DISCUSSED IN THIS EPISODE:

* Honoring crisis and challenge (aka the dark night of the soul) as a right of passage
* What the Gita and other Indian texts tell us about pain and suffering
* Why pain is something you can’t control, but suffering is optional
* How to identify if you or someone you know is experiencing a dark night of the soul
* Why we should think of yoga teachings as life wisdom instead of philosophy
* Tips for integrating life wisdom into your asana classes
* How to make your work as a yoga teacher an offering
* How to re-frame your class opening and closing practices and language to be more inclusive

RESOURCES MENTIONED:

* Show notes with ALL CLICKABLE LINKS (www.loveteachingyoga.com/episode068)
* OfferingTree (www.offeringtree.com/lty) Build your website, start your email list and collect payments today!

GUEST RECOMMENDATIONS & CONNECTIONS:

* Simon Haas (www.simonhaas.com)
* Food For Live Vrindavan (www.fflv.org)
* Pedro Catena


68: Yoga & the Dark Night of the Soul w/ Simon Haas


Maybe you already have a digital presence or perhaps you don’t even know what that entails. A website? Social media? Email list? What does it all mean and how can a digital presence help you fill your classes and spread the wisdom of yoga? In this episode Destinee Berman answers these questions and shares her expert strategies for teaching yoga in the digital age.
DISCUSSED IN THIS EPISODE:

* What a digital presence consists of and where yoga teachers should focus their efforts
* What various social media platforms have to offer and tips for using each one
* Tips for designing a website
* How yoga teachers utilize newsletters and email lists
* Creating yoga related lead magnets (aka. free email opt-in gifts)
* How your website, email list and social media channels work together
* Tips for collaborating with influencers and widely known teachers

RESOURCES MENTIONED:

* Show notes with ALL CLICKABLE LINKS (www.loveteachingyoga.com/episode066)
* OfferingTree (www.offeringtree.com/lty) Build your website, start your email list and collect payments today!
* Episode 037: Yoga Psychology w/ Ashley Turner & Building Your Career
* The Thriving Yoga Teacher: How to Create a Sustainable Career Doing What You Love (www.loveteachingyoga.com/thriving-yoga-teacher)

GUEST RECOMMENDATIONS & CONNECTIONS:

* Destinee Berman: www.destineeberman.com
* Destinee on Instagram: @desberman
* Canva


066: Digital Marketing for Yoga Teachers w/ Destinee Berman


Do you have a website, but feel as if it’s not working for you? In this episode, yoga teacher and web designer, Risa Kawamoto, discusses strategies you can implement today to help your website convert visitors into students attending your classes, workshops and retreats.
DISCUSSED IN THIS EPISODE:

* Why it’s important to have a website
* How to make your site secure, relevant and trustworthy
* How to improve your search engine ranking
* Building your website with a simple design
* How to get backlinks to your website
* How to use keywords
* Tools to help you improve your website function

RESOURCES MENTIONED:

* Show notes with ALL CLICKABLE LINKS (www.loveteachingyoga.com/episode065)
* OfferingTree (www.offeringtree.com/lty) Build your website, start your email list and collect payments today!
* The Thriving Yoga Teacher: How to Create a Sustainable Career Doing What You Love (www.loveteachingyoga.com/thriving-yoga-teacher)

GUEST RECOMMENDATIONS & CONNECTIONS:

* Risa Kawamoto: Web Design Packages: https://reesawebdesign.com/
* Free Masterclass “The 5 Step Strategy to Consistently Book Your Dream Clients and build your profitable health & wellness business online”: https://reesawebdesign.com/5-step-strategy-masterclass
* Risa on Instagram: https://www.instagram.com/reesadigital/
* Image Resizer: http://www.simpleimageresizer.com/upload#.WxqnQopKiUk
* Setting up Google Analytics:  https://www.google.com/analytics
* Yoast SEO Plugin: https://yoast.com/wordpress/plugins/seo/
* Google My Business:  <a class="m_1924084688120352108m_8609449634637126226gmail-result-url m_1924084688120352108m_8609449634637126226gmail-js-result-url" href=...

065: So You Have a Website, Now What? with Risa Kawamoto


Yoga is for everyone, right? So why do we cringe at commercialized yoga when commercializing something means bringing it to the masses (i.e. everyone)? Or maybe you’ve experienced guilt charging $75+ for a private session? In this episode Michelle and guest Alex Haley discuss these topics and more as they explore the dynamic between money and yoga, and business models based on generosity and social good.
DISCUSSED IN THIS EPISODE:

* The commercialization of yoga and how that relates to “yoga for everyone”
* Why yoga doesn’t have to be defined by the commercial realm
* Alternative frameworks to offering yoga as a fee for service
* Gift economics, gift exchange and generosity-based business models
* Integrating social benefit into your business
* Donation-based yoga
* How money changes the relationship between student and teacher
* How to tech less, and teach more

RESOURCES MENTIONED:

* Show notes with ALL CLICKABLE LINKS (www.loveteachingyoga.com/episode064)
* OfferingTree (www.offeringtree.com/lty) Build your website, start your email list and collect payments today!
* The Thriving Yoga Teacher: How to Create a Sustainable Career Doing What You Love (www.loveteachingyoga.com/thriving-yoga-teacher)

GUEST RECOMMENDATIONS & CONNECTIONS:

* Alex’s OfferingTree site with upcoming events (https://alexhaley.offeringtree.com/)
* Alex is a contributing author to Still, in the City
* OfferingTree referenced testimonial from Mountain Charisma Yoga Studio by Brittney
* Daring Greatly by Brené Brown (original quote by Theodore Roosevelt about daringly greatly used by Dr. Brown)
* Centers using a dana, gift-economy, donation model:

* <a href="https://commongroundmeditation.org/" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?

064: Generosity-Based Business Models w/ Alex Haley

Love Teaching Yoga Podcast

031: Transitioning To Studio Owner w/ Pleasance Silicki

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