Translating Data into Confidence with Rita Barry

How do you know what's really working in your business? How do you know if that last launch really worked? If your Facebook ads are profitable or you're setting your money on fire? And how do you know if your email marketing is effective? You know when you look at the numbers. Oh, numbers. I know many of you are not like me. I'm a researcher. I revel in numbers. It's giving me feedback on whether or not my efforts are paying off.  However, for you, numbers may feel like an abyss of anxiety and uncertainty. What do all these numbers mean? Am I looking at the right numbers? What do I do with these numbers now that I know them? And this is exactly why I invited Rita Barry on the show to talk about the numbers in your business so that you can translate data into confidence (and P.S. that's her three word rebellion). A bit about Rita: she is a measurement and marketing expert and the founder of Rita Barry & Company, a digital marketing optimization consultancy. For the past 10 years, she and her team have been helping women-led online businesses get clarity about every aspect of their marketing funnel and paid traffic campaigns. Now, if you're about to run away from this podcast because we're talking about numbers, please don't. Rita makes data approachable and even fun. Tune into the full episode to hear more: https://drmichellemazur.com/2020/10/translating-data-into-confidence-with-rita-barry.html