Travel AI with Pana

Travel’s an interesting industry because it’s inherently global which makes it inherently complex, and it’s so behind other industries when it comes to innovative and advanced technology being applied. A great example of that is when you buy a ticket on an Expedia or Priceline, etc., it’s likely that 75% of the time that a fax is sent to the hotel to tell them that you’ll be staying there that night.Ginette: I’m Ginette.Curtis: And I’m Curtis.Ginette: And you are listening to Data Crunch.Curtis: A podcast about how data and prediction shape our world.Ginette: A Vault Analytics production.Ginette: Data Crunch is brought to you by data.world, the productive, secure platform for modern data teamwork. Organizations like The Associated Press, Rare, Encast, and Square Panda use data.world to replace outdated barriers with deep connections among data, people, and impact. This makes data easier to find, helps people work together better, and puts data and insights in the hands of those who need it. To learn more, visit data.world and request a demo. Curtis: Envision in your mind’s eye our globe and all the airplane flights in the sky at any given time. Now, zoom into a busy city on that globe and notice all the cars being rented by business professionals and the hotels that they’re checking into. Even in just one city, the amount of transactions is dizzying. The travel industry has a lot going on, and yet, sometimes it’s surprisingly antiquated.Devon: I'm Devon Tivona. I'm a founder at Pana. My background is actually technical. I went to school for engineering, spent the first five years of my career as a engineer, then a product lead, and most recently as a founder of this company.Ginette: The founders of Pana were intrigued with the possibilities of what they could do in the professional travel space, and as they talked with travelers, they saw an opportunity.Devon: We were talking particularly to frequent traveler[s]. And we kept hearing over and over again two primary pain points. One was felt like “with all the new found technology in the travel space, I still have to be my own travel agent. And it was great 10 years ago when I could just email someone, and they would take care of all of the logistics for me, but now all the technology has made it so I have to do all that work.” And then the second pain point that we started hearing was “then once I buy my plane ticket or my hotel ticket, if I need to make a change or something goes wrong and I want to get ahold of a real human being, that's like pulling teeth from these companies, particularly if I bought my ticket online.” So we kind of had this vision for could we build the 21st century version of the travel agent, but do so, you know, in a scalable Internet business sort of way. We didn’t want to build a boutique travel agency. We wanted to build something big.Travel’s an interesting industry because it’s inherently global which makes it inherently complex, and it’s so behind other industries when it comes to innovative and advanced technology being applied, particularly because it’s so big, not because it doesn’t have awesome people working in the space. A great example of that is when you buy a ticket on an Expedia or Priceline, etc., it’s likely that 75% of the time that a fax is sent to the hotel that you’ll be staying there that night. And for me when I heard that I was like, “okay, this is a really interesting industry because I can always be building stuff here as a technologist.” Curtis: Pana focused on the corporate travel space in particular because it felt it had more user pain points than other travel workflows. Devon: I think that there's, a there's a lot of a lot of varied user pain that are experienced throughout a travel journey, particularly I would say on the corporate travel side of things. I think that leisure travel, there’s billions of dollars being spent on optimizing conversion flows of you buy...