Jomayra Herrera is a principal at Cowboy Ventures, a seed-stage focused venture firm where she focuses on investing in the future of work and edtech companies. Prior to Cowboy, she spent nearly 3 years as an investor at Emerson Collective. As an early hire on the investing team, she played an important role in building key investment theses, creating internal processes, and helping to grow the team. During her time there, she led the firm’s investments in companies like Handshake and Career Karma. Before Emerson Collective, she worked at BloomBoard, an early-stage education technology company, where she focused on customer success and sales.