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TRENZ Unpacked - Launching New Products at TRENZ with Hobbiton's Henry Horne
In this episode of The Tourism Chat Show, host Michelle Caldwell interviews Henry Horne from Hobbiton Movie Set and Tours. Celebrating the second episode of 2025, the discussion dives into the transformative journey of Hobbiton from its inception in 2002 to becoming a leading attraction today. Henry shares insights on the importance of trade relationships, the impact of the Tourism Industry event TRENZ, and strategies for launching new tourism products. He also provides valuable advice for smaller operators looking to enhance their trade presence. Listeners are treated to a behind-the-scenes look at Hobbiton's growth, the challenges they faced, and their new offerings, including the premium 'Behind the Scenes Tour.'
00:00 Welcome to the Tourism Chat Show
00:32 Introduction to TRENZ Unpacked
00:55 Interview with Henry Horne from Hobbiton
03:10 The Early Days of Hobbiton
04:28 Building Trade Relationships
11:52 Unexpected Successes and Partnerships
14:34 Strategies for Trade Show Success
18:53 Advice for Smaller Tourism Businesses
21:34 Measuring Success at Trade Shows
24:49 Future of TRENZ and Hobbiton
27:56 New Product Launches at Hobbiton
38:24 Final Thoughts and Farewell
_______________________________________
Powered by https://www.destinatenz.com
If you, or someone you work with has a great tourism story to share, and would like to come onto the show, please get in touch!
This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support The Tourism Chat Show is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰
Today's Guest:
Henry Horne: https://www.linkedin.com/in/henry-horne-17921bb1/
Resources and Links to connect with us:
Love the show? You can support us by buying a coffee ☕️ here — https://www.buymeacoffee.com/DestinateNZ
Say hi to us on social:
Instagram: https://www.instagram.com/thetourismchatshow
Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/
Website: www.destinatenz.com
If you'd like to advertise or feature on the show, please check out our media kit - https://www.destinatenz.com/podcast
View all episodes
By Destinate NZIn this episode of The Tourism Chat Show, host Michelle Caldwell interviews Henry Horne from Hobbiton Movie Set and Tours. Celebrating the second episode of 2025, the discussion dives into the transformative journey of Hobbiton from its inception in 2002 to becoming a leading attraction today. Henry shares insights on the importance of trade relationships, the impact of the Tourism Industry event TRENZ, and strategies for launching new tourism products. He also provides valuable advice for smaller operators looking to enhance their trade presence. Listeners are treated to a behind-the-scenes look at Hobbiton's growth, the challenges they faced, and their new offerings, including the premium 'Behind the Scenes Tour.'
00:00 Welcome to the Tourism Chat Show
00:32 Introduction to TRENZ Unpacked
00:55 Interview with Henry Horne from Hobbiton
03:10 The Early Days of Hobbiton
04:28 Building Trade Relationships
11:52 Unexpected Successes and Partnerships
14:34 Strategies for Trade Show Success
18:53 Advice for Smaller Tourism Businesses
21:34 Measuring Success at Trade Shows
24:49 Future of TRENZ and Hobbiton
27:56 New Product Launches at Hobbiton
38:24 Final Thoughts and Farewell
_______________________________________
Powered by https://www.destinatenz.com
If you, or someone you work with has a great tourism story to share, and would like to come onto the show, please get in touch!
This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support The Tourism Chat Show is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰
Today's Guest:
Henry Horne: https://www.linkedin.com/in/henry-horne-17921bb1/
Resources and Links to connect with us:
Love the show? You can support us by buying a coffee ☕️ here — https://www.buymeacoffee.com/DestinateNZ
Say hi to us on social:
Instagram: https://www.instagram.com/thetourismchatshow
Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/
Website: www.destinatenz.com
If you'd like to advertise or feature on the show, please check out our media kit - https://www.destinatenz.com/podcast
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