The reason for the Tri-City Dust Devils' identity becomes apparent when you learn that they have had just one single rainout in more than two decades of playing baseball in Pasco, Washington. But their brand is about so much more than their logo—it's about their place in the community.

This week, Erik "The Peanut Guy" Mertens, who has been the face of the team for its entire existence, and who was recently commemorated by the team with a life-size bobblehead outside the stadium, joins Baseball By Design to talk Dusty, the Viñeros, and the sure to be future food-based brand, the Tri City Tres Leches!

Tri-City Dust Devils

Erik the Peanut Guy

Baseball By Design