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Troy de Hass - The power of BMC, relationships in sport
Troy de Haas knows sport from all angles, first as an athlete and now in the business of sport.
Troy is the Head of Sport at cycling manufacturing giant BMC Switzerland and runs his own sports sponsorship and marketing company, TDH Group.
But Troy’s journey started on the trails as a runner. He was the first non-European to win a medal at international level in the sport of orienteering and achieved Australia’s best result at a Senior World Orienteering Championships, placing seventh in 2006.
In this interview, Troy talks about:
- How he applies his learnings as an athlete in business- Relationships with athletes, including cycling and BMC legend Cadel Evans- The success of BMC as a brand- His work in sport in South East Asia- Sports marketing and social media- Sports tourism and cycling- Much more!
To make sure you don’t miss an interview, subscribe to The High Performance Project on your favourite podcast player.
The High Performance Project is powered by Lumin Sports. Lumin Sports collaborates with teams to give every decision maker the tools to interpret complex data. Follow them on Instagram, LinkedIn or visit them at luminsports.com.
Hosted by Ben Tripodi and Jack Shephard.
Produced by Apiro Media.
Troy is the Head of Sport at cycling manufacturing giant BMC Switzerland and runs his own sports sponsorship and marketing company, TDH Group.
But Troy’s journey started on the trails as a runner. He was the first non-European to win a medal at international level in the sport of orienteering and achieved Australia’s best result at a Senior World Orienteering Championships, placing seventh in 2006.
In this interview, Troy talks about:
- How he applies his learnings as an athlete in business- Relationships with athletes, including cycling and BMC legend Cadel Evans- The success of BMC as a brand- His work in sport in South East Asia- Sports marketing and social media- Sports tourism and cycling- Much more!
To make sure you don’t miss an interview, subscribe to The High Performance Project on your favourite podcast player.
The High Performance Project is powered by Lumin Sports. Lumin Sports collaborates with teams to give every decision maker the tools to interpret complex data. Follow them on Instagram, LinkedIn or visit them at luminsports.com.
Hosted by Ben Tripodi and Jack Shephard.
Produced by Apiro Media.
View all episodes
By Lumin SportsTroy de Haas knows sport from all angles, first as an athlete and now in the business of sport.
Troy is the Head of Sport at cycling manufacturing giant BMC Switzerland and runs his own sports sponsorship and marketing company, TDH Group.
But Troy’s journey started on the trails as a runner. He was the first non-European to win a medal at international level in the sport of orienteering and achieved Australia’s best result at a Senior World Orienteering Championships, placing seventh in 2006.
In this interview, Troy talks about:
- How he applies his learnings as an athlete in business- Relationships with athletes, including cycling and BMC legend Cadel Evans- The success of BMC as a brand- His work in sport in South East Asia- Sports marketing and social media- Sports tourism and cycling- Much more!
To make sure you don’t miss an interview, subscribe to The High Performance Project on your favourite podcast player.
The High Performance Project is powered by Lumin Sports. Lumin Sports collaborates with teams to give every decision maker the tools to interpret complex data. Follow them on Instagram, LinkedIn or visit them at luminsports.com.
Hosted by Ben Tripodi and Jack Shephard.
Produced by Apiro Media.
Troy is the Head of Sport at cycling manufacturing giant BMC Switzerland and runs his own sports sponsorship and marketing company, TDH Group.
But Troy’s journey started on the trails as a runner. He was the first non-European to win a medal at international level in the sport of orienteering and achieved Australia’s best result at a Senior World Orienteering Championships, placing seventh in 2006.
In this interview, Troy talks about:
- How he applies his learnings as an athlete in business- Relationships with athletes, including cycling and BMC legend Cadel Evans- The success of BMC as a brand- His work in sport in South East Asia- Sports marketing and social media- Sports tourism and cycling- Much more!
To make sure you don’t miss an interview, subscribe to The High Performance Project on your favourite podcast player.
The High Performance Project is powered by Lumin Sports. Lumin Sports collaborates with teams to give every decision maker the tools to interpret complex data. Follow them on Instagram, LinkedIn or visit them at luminsports.com.
Hosted by Ben Tripodi and Jack Shephard.
Produced by Apiro Media.