True to Form Podcast

Audrey Neff welcomes back Dr. Sheila Barbarino for a dynamic part two episode to continue their riveting conversation around building an influential brand in aesthetic medicine, including their personal advice around being a forever student & always having a collaborative mindset. The pair also dive into their valuable insights into our rapidly evolving industry, from private equity roll-ups to trends and future predictions. As a renowned cosmetic surgeon with over 15K followers on Instagram, Dr. Barbarino also shares her unique strategy behind building a strong social media presence, giving listeners a peek into her humorous and authentic approach to content creation. 

In this exclusive two-part episode, Audrey Neff hosts Dr. Sheila Barbarino, global speaker & world-renowned plastic surgeon, for an insightful episode detailing her impressive career in aesthetics and her biggest tips & challenges of managing and scaling a two-location practice. Key discussion topics include building a strong team culture, determining your unique approach to patient care, navigating industry changes, becoming a key opinion leader (KOL), and the unparalleled power of networking. Stay tuned for part two of this episode, where Dr. Sheila Barbarino and Audrey Neff continue their riveting conversation on the evolving landscape of the aesthetics industry, social media strategies, and more.

In this special release of True to Form, host Audrey Neff chats with industry veteran, Francis X. Acunzo, President of Princeton Medspa Partners and CEO of Acara Partners, who returns for his third appearance on the show. Known for his significant contributions to the medical aesthetics industry, Fran shares a profoundly personal story, detailing his recent health challenges, including a brain tumor surgery that led to temporary facial and vocal cord paralysis. Audrey and Fran reflect on their respective medical journeys, emphasizing the critical importance of being proactive, the power of positivity, and controlling mindset in overcoming life’s severe obstacles. Fran's narrative is not just one of resilience but also of forward momentum, as he also transitions into an exciting business update for the continued growth of Acara Partners and Princeton Medspa Partners, which just completed a successful funding round of $120 million aimed at their acquisition and expansion strategy. The episode is a testament to the blend of personal strength and professional prowess, making it a must-listen for anyone in the medical aesthetics field.

In this week’s episode, host Audrey Neff welcomes David Light, COO, and Autumn Piccolo, Co-Founder, of the American IV Association (AIVA) to discuss the current and future state of IV therapy in elective medicine. David and Autumn bring their wealth of experience in healthcare and business to the table, providing invaluable insights into the challenges and opportunities that exist when adding IV therapy into an existing business model and/or starting and growing your own IV therapy practice. Tune in to hear the most common misconceptions about starting an IV therapy business, emphasizing the nationwide regulatory and compliance intricacies. David and Autumn highlight the pivotal role AIVA plays in creating one voice for the industry – offering crucial support and resources from business guidance, vendor selection, certification processes and more. The three also share their excitement about the upcoming VIBE Conference to be held in Boston, MA on September 8-9, which will provide cutting-edge clinical and business education for medical providers and practice owners in all stages of business in the rapidly growing world of IV therapy. 

In this heartfelt and inspiring episode of True to Form, host Audrey Neff returns to discuss the power of mindset during the storms of life, with the incredible Dr. Amanda Holden, CEO of 5-location medical spa, Holden Timeless Beauty, and founding member of Alpha Aesthetics Partners. This episode marks Audrey's first podcast back, after recovering from a hemorrhagic stroke, and she invites Dr. Holden, who also faced a serious health scare this past year, to share her journey and insights. Throughout the conversation, Audrey and Amanda explore how mindset and gratitude play crucial roles in overcoming adversity. Dr. Holden shares her experience dealing with a severe spinal issue and subsequent surgery, offering listeners invaluable lessons on maintaining a positive outlook and the importance of surrounding yourself with people who push you to dream bigger than you ever thought possible. The pair also delve into their shared experiences of how the unwavering support from the medical aesthetics community helped them get through the darkest of times and to always remember that "you are the dreamer of your dream."

-The role of GLP-1 medications: While helpful, these medications should be seen as tools within a more comprehensive weight loss strategy

-The longevity of weight management: The maintenance phase post weight loss and continuing healthy habits for life

Host Audrey Neff brings on Kim Pezzetti, VP of Practice Development & Strategy, for Cartessa Aesthetics to break down all things related to branding and finding your competitive edge in medical aesthetics. The pair's discussion delves into common branding mistakes and challenges, along with practical approaches for determining your niche and harnessing grassroots marketing efforts within your local community. Kim also provides actionable takeaways around staff training, credentialing, social media, and the utmost importance of knowing your big ‘WHY.’

In this week's episode, host Audrey Neff speaks with Dr. Mark (Swers) Swierczewski, a dentist by trade and owner of Luminescence Medical Esthetics. Dr. Swers shares his journey from dentistry to the aesthetics world and discusses his practice’s unique approach to developing lifetime experiences, building strong retail skincare revenue streams, navigating difficult patient conversations, managing expectations, increasing ROI with energy-based devices, and so much more.

In this engaging episode, host Audrey Neff welcomes back Maegen Kennedy PA-C for a part two discussion. Maegen, owner of Windermere Medical Spa & Laser Institute, shares her insights on scaling her business from one to three locations by the end of summer 2024, as well as tips for choosing the right location & real estate. Other key discussion topics include: -Diving into her unique training and hiring protocol for new injectors -Why open communication and setting realistic goals are essential for patient satisfaction and managing expectations -Tips and tricks for having a bulletproof before & after photo process in your practice -The art of saying "no" to patients and how to master the conversation -The importance of having a confident, yet calm presence in the treatment room with patients -Her expert advice around cannula vs. needle, using ultrasound, and so much more..

Audrey Neff sits down with Maegen Kennedy, PA-C, owner of Windermere Medical Spa & Laser Institute, as well as one of AmSpa's Top 30 Most Distinguished Women of Medical Aesthetics, to kick off part one of this special two-part series. The pair unpack Maegen's inspiring journey in aesthetics and dive into an extensive list of critical topics, pertinent to all med spa owners, including:

- Successes & failures of her membership program, which is now bringing in $150k MRR - Her unique approach to the consultation & how to avoid de-valuing yourself  - Creating elegant, sophisticated experiences for patients - How to raise prices while still growing your client base - Introducing new technology and devices into your practice - Building a loyal team that is aligned on the same vision - And so much more...