In this conversation, Josiah Atkins and Zach Johnson discuss the current state and future of the solar energy industry, focusing on financial aspects such as tax credits, interest rates, and market dynamics. They explore the urgency for consumers to invest in solar before potential changes in government incentives and the rising costs of materials and labor. The discussion also touches on the importance of targeting the right demographics for solar products and the need for the industry to adapt to changing economic conditions. Listen in to hear our take on the future of solar energy, and its potential role in the broader home improvement market.