The consumer goods and retail industries face an overwhelming challenge: too much fragmented data and too little clarity. From mismatched retailer reports to legacy systems that can't keep up with today's SKU volumes, many organizations find themselves bogged down in "data indigestion" instead of actionable insights. Today's guest is Henrique Wakil Moyses, Vice President of Data Science at Crisp. Crisp is a data platform designed for the consumer goods ecosystem, helping brands, retailers, and distributors harmonize fragmented data from multiple sources. By providing real-time visibility into sales, inventory, and supply chain signals, Crisp enables faster, data-driven decisions that reduce waste and improve business outcomes. Henrique joins Emerj Editorial Director Matthew DeMello to break down how CPG and retail leaders can cut through this complexity. He explains why building a data-driven culture is the first barrier to overcome, how to align AI adoption with ROI, and where brands are already seeing the biggest payoffs—such as supply chain optimization, inventory forecasting, and personalized retail experiences. Want to share your AI adoption story with executive peers? Click emerj.com/expert2 for more information and to be a potential future guest on the 'AI in Business' podcast! This episode is sponsored by Crisp. Learn how brands work with Emerj and other Emerj Media options at emerj.com/ad1.