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Turning interest into intention with your content
Welcome to The Powerful Content Podcast
Subscribe on your favourite podcast app to be notified when a new episode is released each Thursday. Loved the episode? Leave me review and let me know your ‘aha’ moment!
You know you need to build an email list, but how can you do it in a simple, easy and aligned way that attracts the right people, not all the people?
In this episode of The Powerful Content Podcast, Mel Daniels explores how to build an aligned and engaged email list — one that feels like a natural extension of genuine connection.
Mel shares how the Subscribe stage of the client journey is about more than simply growing a list. It’s about extending intentional invitations that attract the right people who are genuinely ready to take the next step. She walks listeners through how to create lead magnets that are simple, actionable, and deliver quick wins, while also setting the stage for deeper trust and momentum.
Throughout the episode, Mel highlights the importance of treating your email list as your home base - a space that belongs to you, where you can nurture relationships, share insights, and make a lasting impact. She also uncovers some of the most common mistakes business owners make at this stage and shares practical ways to avoid them.
You’ll walk away from this episode with clarity on how to build a subscriber experience that feels natural, connected, and completely aligned with who you are and how you want to show up in business.
Episode Breakdown
00:00 Introduction: Building an aligned email list
00:56 Welcome to The Powerful Content Podcast
02:14 Client journey series: subscribe stage
04:30 The importance of intentional invitations
05:47 Creating effective lead magnets
09:19 Common mistakes in the subscribe stage
11:40 Reflecting on your subscribe process
12:55 Conclusion and next steps
13:59 Outro: Ways to work with mel
Links mentioned in this podcast
If you enjoyed listening to this episode, then you’ll also love:
Loved the episode? Leave a review!
Ready to work with me?
For more conversations on powerful content, connect with me here:
Instagram | Facebook | LinkedIn | Website
I use and recommend Podbean and Descript to edit my podcast.
There are affiliate links in these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.
View all episodes
By Mel DanielsWelcome to The Powerful Content Podcast
Subscribe on your favourite podcast app to be notified when a new episode is released each Thursday. Loved the episode? Leave me review and let me know your ‘aha’ moment!
You know you need to build an email list, but how can you do it in a simple, easy and aligned way that attracts the right people, not all the people?
In this episode of The Powerful Content Podcast, Mel Daniels explores how to build an aligned and engaged email list — one that feels like a natural extension of genuine connection.
Mel shares how the Subscribe stage of the client journey is about more than simply growing a list. It’s about extending intentional invitations that attract the right people who are genuinely ready to take the next step. She walks listeners through how to create lead magnets that are simple, actionable, and deliver quick wins, while also setting the stage for deeper trust and momentum.
Throughout the episode, Mel highlights the importance of treating your email list as your home base - a space that belongs to you, where you can nurture relationships, share insights, and make a lasting impact. She also uncovers some of the most common mistakes business owners make at this stage and shares practical ways to avoid them.
You’ll walk away from this episode with clarity on how to build a subscriber experience that feels natural, connected, and completely aligned with who you are and how you want to show up in business.
Episode Breakdown
00:00 Introduction: Building an aligned email list
00:56 Welcome to The Powerful Content Podcast
02:14 Client journey series: subscribe stage
04:30 The importance of intentional invitations
05:47 Creating effective lead magnets
09:19 Common mistakes in the subscribe stage
11:40 Reflecting on your subscribe process
12:55 Conclusion and next steps
13:59 Outro: Ways to work with mel
Links mentioned in this podcast
If you enjoyed listening to this episode, then you’ll also love:
Loved the episode? Leave a review!
Ready to work with me?
For more conversations on powerful content, connect with me here:
Instagram | Facebook | LinkedIn | Website
I use and recommend Podbean and Descript to edit my podcast.
There are affiliate links in these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.