To read the complete transcript and watch the podcast video, visit the episode blog.

Fabiana Claure is a pianist, educator, and entrepreneur who has dedicated her career to helping musicians move beyond the “starving artist” model and into sustainable, thriving businesses. After co-founding a successful music academy and directing the music business program at the University of North Texas, she launched her coaching company to empower musicians around the world. Through her Musicians’ Profit Umbrella® framework, Fabiana helps artists turn their skills, knowledge, and stories into high-value online businesses that create both financial freedom and artistic fulfillment.

What You’ll Learn

Fabiana shares her journey from finishing her doctorate to launching businesses in the busiest season of her life. She explains why universities can be fertile ground for entrepreneurship, how internships and networking can open unexpected doors, and why musicians should stop trading time for money. You’ll learn about the four steps she uses to guide musicians toward profitable online business models, how to package your knowledge into premium offers, and why delegating is key to avoiding burnout.

Things We Discussed

Jason and Fabiana dive deep into the tension between traditional music education and the realities of building a career. They discuss how musicians can take ownership of their opportunities instead of waiting for permission, the importance of building a personal brand that reflects more than just skills, and why investing in yourself can change your career trajectory. Fabiana also opens up about her own lessons learned, including the power of mentorship, the importance of community, and her wish that she had started delegating much earlier in her journey.

Connect with Fabiana Claure

Website

Facebook

Instagram

LinkedIn

Connect with Jason Tonioli

Website 

Facebook

YouTube 

Instagram

Spotify

Pandora

Amazon Music

Apple Music