Humans of Padel

Turning Pickleball Dreams into Reality: Building a Business Beyond the Court


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Jodi Cullity shares her entrepreneurial journey from working at the White House and Expo 2020 Dubai to founding ELEVENO Pickleball, a multimillion-dollar business combining sports, food and beverage, and entertainment.

• Building a pickleball club that generates $6-10 million in revenue through a 40/30/30 model (food and beverage, corporate events, pickleball)
• Creating community-focused experiences rather than just court time
• Using pop-up events and data collection to prove business concept and win over landlords
• Financial breakdown of pickleball clubs ($400K minimum investment, potential for $1-11M annual revenue)
• How pickleball accessibility drives growth (courts cost $5K vs $50K for padel)
• The psychology behind open-format courts creating better networking opportunities
• Strategies for partnerships with hospitals, schools, and corporate sponsors
• Importance of targeting beginners rather than advanced players for revenue
• Growth of college scholarships and professional leagues in pickleball
• Personal transformation journey that inspired her business approach

Reach out to Jodi on LinkedIn https://www.linkedin.com/in/jodicullity?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app


 if you're interested in investing in ELEVENO Pickleball or exploring partnership opportunities in the racket sports space.


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Humans of PadelBy Max Pickard