In the words of Johann Wolfgang von Goethe,Things which matter most must never be at the mercy of things which matter least.”

But day after day, week after week, month after month, things that are “merely urgent” keep me from doing what is truly important.

What? That’s been happening to you, too?

On Tuesday, Vice Chancellor Whittington and I slowed down long enough to have our first real planning session since he accepted the job 2 and 1/2 years ago.

But some great strides have been made during that 2 and 1/2 years.

1. Our online learning center – AmericanSmallBusiness.org – is gaining momentum and beginning to raise eyebrows all over the world.
2. Whisk(e)y Sommeliers certified through our Whisk(e)y Marketing School are in high demand and every class is selling out.
3. The campus no longer looks like a work-in-progress. Our diamond-in-the-rough is beginning to sparkle!
4. The House of the Lost Boys (6 rooms) and Bilbo Baggins House (1 room) are in the final stages of preparation and we’re hoping to break ground on one of them before the end of the year.
5. I’ve begun to be overshadowed by some of the other instructors. It’s not uncommon for me to greet a roomful of students only to learn that more than half of them have never heard of me! This is a good thing and important to the long-term health of the school.

But this is what made last week’s planning session so important:

Harvard University – established in 1636 – is organized into eleven separate academic units.

Yale University – founded in 1701 – is organized into fourteen constituent schools.

Wizard Academy – established in 2000 – is currently being organized into seven constituent schools.

1. Writing School
2. This series of classes will include the Magical Worlds Communications Workshop, Advanced Wordsmithing and Brandable Chunks, the Young Writers Workshop, Fiction and Screenwriting Workshop, and How to Write and Sell Non-Fiction.
3. Digital Marketing School
4. This series of classes will include Direct Response Ad Writing, Buyer Legends, Principles of Online Video, Effective Social Media Strategies, and How to Create Online Education for Customers and Employees
5. Science School
6. This series of classes will align the principles of growing and guiding a business to the universal principles of science and physics. Classes will include DaVinci and the 40 Answers, Portals and the 12 Languages of the Mind, How To Sell Upscale Products and Services, Magic School, Fundraising for Non-Profits, Music and Creativity, The Art Marketing Workshop, Reputation Management, and Branding Highway.
7. Decision School
8. These courses will deal with the important decisions of life such as marriage, relationships, faith and psychology. (Wizard Academy’s Wedding Chapel Dulcinea is an outward-facing public extension of Decision School.) Courses will include Selling Customers Their Way, How to Lead a Dynamic Team, Public Speaking 101, Conflict Resolution, What to Do With the Rest of Your Life, and Escape the Box.
9. School of Finance
10. These classes will deal with the money side of business, including Employee Compensation Strategies, Personal and Business Finance (a.k.a. Budgeting Sucks!) Taxes and Legal Compliance, Diversity of Income, and How to Make Awesome Sauce.
11. Whisk(e)y Marketing School
12. A series of certification courses instructing students in the arts of storytelling and pageantry related to Bourbon Whiskey and Scotch Whisky. Our certified Whiskey Sommeliers are in high demand to perform their own signature Bourbon Run and Tour of Scotland for groups of whisky aficionados around the world.
13. AmericanSmallBusiness.org
14. Teaches weekly business nuggets through online video and hosts a live, 1-hour webcast including specific answers to questions from students who subscribe.

Bottom Line: If you’ve been working too much in your business and not enough on your business, schedule a visit to Wizard Academy. You’ll return home happy and snappy with a clear mind and a bright heart.

Wizard Academy is a 501c3 not-for-profit educational organization built as a gift to the world by several hundred appreciative Cognoscenti.

Weirdly, Wizard Academy doesn’t advertise. The only way you’ll hear about the Academy is from an alumnus who thinks you belong.

And guess what?

You do belong.

Roy H. Williams