What if the secret to scaling a successful franchise wasn’t just about systems and sales but about mindset, discipline, and speaking a bold vision into existence?

In this episode, Jeff Dudan, Founder and CEO of Homefront Brands and former founder of AdvantaClean, shares how scrappy beginnings and servant leadership shaped his journey from painting apartments in college to leading a multi-brand franchise platform projected to generate more than $100 million in sales this year. Jeff’s story is a masterclass in resilience, clarity, and purpose-driven growth.

He reveals how lessons from athletics such as consistency, coaching, and repetition translate directly into franchise success, and why he believes every leader should train like a “business athlete.” You’ll hear how he scaled AdvantaClean to 220+ locations, the mindset shift behind his Homefront Brands platform, and the one exercise that helps leaders communicate their vision so powerfully, people can’t help but follow it.

Jeff also dives into the power of relational leadership, how trust, empathy, and specificity create unbreakable franchise systems and why great founders don’t just manage transactions; they build movements. So, whether you’re an emerging brand or a seasoned franchisor, this conversation will challenge how you lead, coach, and grow.

Connect with Jeff:

Homefront Brands: https://homefrontbrands.com

LinkedIn: https://www.linkedin.com/in/jeffdudan/

Instagram: https://www.instagram.com/jeffdudan/

Podcast: Unemployable with Jeff Dudan 

Book: Discernment: The Business Athlete’s Regimen for a Great Life Through Better Decisions (Free copy via Linktree on Instagram)
Watch: Jeff’s Undercover Boss episode (free Vimeo link available in his LinkedIn video carousel)

Episode Highlights:

• From scrappy beginnings to national franchise growth
  
  
• The story behind building and selling AdvantaClean
  
  
• How Hurricane Andrew changed Jeff’s path to franchising
  
  
• Servant leadership vs. transactional leadership
  
  
• Why values-based hiring is the cornerstone of great brands
  
  
• The “business athlete” mindset for franchise success
  
  
• Building Homefront Brands and scaling across multiple verticals
  
  
• How to speak a bold and powerful future into existence
  
  
• The primacy-recency principle for leadership impact
  
  
• Balancing empathy, accountability, and outcomes
  
  
• Why specificity drives consistency in franchise systems
  
  
• Lessons from selling to private equity and scaling again

Connect with Tracy

Personal LinkedIn: https://www.linkedin.com/in/tracy-panase/

JBF LinkedIn - https://www.linkedin.com/company/jbfsale

JBF Franchise System - https://jbfsalefranchise.com/

Email: [email protected]

Connect with Shannon

Personal LinkedIn - https://www.linkedin.com/in/shannonwilburn/

JBF LinkedIn - https://www.linkedin.com/company/jbfsale

Website - https://shineexecutivecoaching.com/

Email - [email protected]