When you're a small brand/agency, how do you create something impactful and how can you catch the attention of a large non-endemic sponsor?

Have no fear -- let's discuss.

Small Brand Mentality's creator, Drew Hartman, is joined by marketer and creator of D17, Terrance Diggs. Through the lens of a small brand and agency, Terrance speaks about building authentic community in his space and how to leverage this skillset to work with large, non-endemic partners like the Washington Wizards. He also speaks about how to measure that success and opportunity to be a good long-term partner.

Stay up to date with D17 on their website and their socials.

Small Brand Mentality is a platform exploring the intersection of running and business, but it's a frame of mind to build, break, disrupt, adapt, create, destroy, and repeat.

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