In this episode of This Week In Games  we discuss:
#1 Subscriptions are the future of app monetization
#2 Mike Morhaime's highlights and lessons of nearly three decades at Blizzard
#3 Glu Mobile: Highly Likely To Beat Estimates For Q2 2019
#4 HQ Trivia Lays off ~20% as It Preps Subscriptions


Hit us up on Twitter (@m_katkoff, @jokim1. @adamwtelfer & @ekress) to let us know, which news topics you want us to talk about next or more in-depth. Or to just let us know how we can improve.





Also, hit the subscribe button to get notified when we deconstruct the latest news in games

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TWIG #40: Subscriptions Are The Future of App Monetisation

Deconstructor of Fun podcast is created by games professionals for games professionals. We explore the business side of the games industry with the goal of bringing listeners content that is relevant, insightful, and entertaining on a weekly basis.

Hosts:
Michail Katkoff @mkatkoff https://www.linkedin.com/in/michailkatkoff/
Eric Kress @ekress https://www.linkedin.com/in/erickress/
Laura Taranto @laurataranto https://www.linkedin.com/in/laurataranto/
Phillip Black @econosopher https://www.linkedin.com/in/phillip-black-economist/
Jen Donahoe @Jen_Donahoe https://www.linkedin.com/in/jenniferd

 Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support

Video Games

Games & Hobbies

Leisure

In today’s mature mobile gaming market, the importance of building a brand, storytelling, and creating distinct brand identities is crucial for success. 
This podcast delves into the journey of revitalizing Futureplay’s Merge Gardens through an emphasis on strategic IP creation, branding improvements, and effective storytelling. 
Guest: Martin Mohr, CCO @ Bond Creative Agency
Links:
The case of Merge Garden
Martin Mohr
Bond Creative Agency



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The Power of Gaming Branding: Real Insights from a Creative Agency

Who are BIG gaming funds good for? Are the AAA game studios going to extinct? And why is Fallout such a damn good show? This and many more questions were mulled by the TWIG crew. 
Oh, and Eric Kress is back. That means that the profanities are flying once again. 
Your hosts: Eric Kress, Michail Katkoff, Jen Donahoe, and Phillip Black.
Our partners: Xsolla, AppsFlyer, Heroic Labs, and Sensor Tower. 

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TWIG #278 The AAA Studio Model is Dead???

Dive into the world of Istanbul's venture capital scene with Laton Venture's Görkem Türk. 
Together we explore essential topics like investment strategies prioritizing founding teams' quality, the evolving role of culture in startups, and future trends in gaming such as AI and socialization-focused experiences.
Don't miss out on industry insights. Sign up for our newsletter! www.deconstructoroffun.com/subscribe

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Inside Istanbul’s Newest Venture Fund, Laton Ventures

What is the impact of privacy updates on ad revenue and user acquisition strategies? 
In this episode, Google’s Ross Brockman and Kwalee’s John Wright discuss the need for adaptation, innovation, and the importance of leveraging first-party data for customized user experiences. 
The conversation reflects a balance between acknowledging challenges and maintaining optimism for growth and evolution in the ad monetization landscape.
Thanks to our sponsors: Xsolla, Heroic Labs, AppsFlyer & Data.ai

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Privacy vs. Ad Monetization with Google and Kwalee

Buckle up kids because this episode has barely any profanity. Kress is MIA while the team talks about Brawl Stars' Baby Shark collaboration and the state of the gaming market. Phil geeks out on inflation, Mishka talks about interest rates, Jen discusses toy lines and Laura is put on the spot to cover the latest layoffs news. 

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TWIG #40: Subscriptions Are The Future of App Monetisation

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