I sit down with Josh Cliffords, the founder of @freewater.io the startup giving away bottled spring water for free and somehow managing to tackle the global water crisis while they’re at it. It’s like Mad Men meets mutual aid: every bottle’s an ad, and every sip helps fund clean water projects in East Africa. We talk philanthropy, advertising, why FreeWater might be capitalism’s glitch in the matrix, and why, when 2 billion people still don’t have safe drinking water, innovation without ethics isn’t innovation at all. It's part tech vision, part moral reckoning, and somehow still makes room for hope.

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