Curious about where women’s health and femtech are headed? In this episode, Megan Swan welcomes Anna Butterworth, founder of Ultra Violet Agency, the world’s first trend forecasting agency dedicated to women’s health. Together, they illuminate how holistic foresight and technological innovation are reshaping the way we approach reproductive health, aging, femtech, and preventative wellness for women everywhere.

Key Points Discussed:

• The Origin Story: Anna shares how her professional journey from marketing to femtech trailblazer was fueled by a personal awakening to the gaps in women’s health education and resources.
• The Power of Strategic Foresight: How UltraViolet Agency predicts trends for the next decade, and why this matters for brands, investors, and consumers in the rapidly evolving femtech landscape.
• Beyond Point Solutions: The problem with industry fragmentation and the urgent need to solve women’s health challenges on a strategic, global scale.
• Building Future-Proof Wellness: The methodology behind forecasting reports covering menopause, maternal care, women’s sports, and more, including input from multidisciplinary experts and a focus on diversity and risk mitigation.
• Tech & Nature, Not Tech vs. Nature: Exploring the tension (and potential harmony) between technological innovation and environmental stewardship, with a forward-thinking look at how tech can empower rather than undermine women’s health and the planet.
• Preventative & Personalized Care: Why the future of wellness is about actionable insights, hyper-personalization, and putting true agency back in women’s hands without amplifying anxiety or bias.
• Healthy Aging and Menopause: Redefining aging for women, shifting from “lifespan” to “healthspan,” and supporting a new generation of women spending half their lives post-menopause.

TLDR: Ultra Violet Agency is at the frontier of forecasting the next era in women’s wellness, one that combines tech innovation, inclusivity, longevity, and women-first design to democratize health, prioritize prevention, and empower the next billion women.

Thank you for listening!

If this episode inspired you, take a screenshot and tag @meganswanwellness on social media.  Let’s amplify the future of women’s health together!

Connect with Megan Swan

http://www.instagram.com/meganswanwellness

http://www.linkedin.com/in/megan-swanwellness

www.meganswanwellness.com

Learn more about Anna Butterworth and UltraViolet Agency:

https://www.ultraviolet.agency/reports

*You can download the 2035 trend report!

Keywords

femtech, women’s health forecasting, preventative care, personalized wellness, health data equity, trend reports, longevity, menopause, diversity in tech, gender health gap, holistic aging, future of healthcare, tech for good, environmentalism, social activism, female founders, digital wellness, inclusivity, reproductive health innovation, agency, healthspan, wellness strategy, lifestyle design.