Under the Influence from CBC Radio

By CBC Radio

SHOW DESCRIPTION

Under The Influence gives you a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry. Join host and adman Terry O’Reilly for fascinating stories that connect the dots between pop culture, marketing and human nature.


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EPISODES LIST
04.18.2019
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01.24.2019
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01.18.2019
Under the Influence from CBC Radio Podcast

LAST EPISODE

S8E16 - Red Sheep: The Powe...

04.18.2019

This week, we explore Word-of-Mouth Advertising. Most businesses hope good products and excellent service are enough to encourage positive recommendations. But the smartest companies actually have strategies to ignite word-of-mouth chatter. It's the oldest form of advertising, but it's the ...

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