Be There in Five

54: Under the Influencer (with Jessica Sturdy)

04.25.2019 - By Kate KennedyPlay

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A special episode in the Under the Influencer series with a friend who happens to be successful fashion and lifestyle blogger, Jessica Sturdy of Bows & Sequins. With blog traffic in the millions, followers in the six figures, and 9 years of sponsorships, partnerships, and content under her belt, we have an honest conversation about what it's like behind the scenes. We discuss how she got started, how the industry has changed, how bloggers/influencers make money, the times when you're not making money, dissect the 'hate follow,' and she answers questions that Kate is nosy about, such as what aspects of travel are comped and if her life is free. They laugh and lament about falling victim to the comparison game and the difficulty of going through stagnant times. Kate also walks through where she thinks she's been right and wrong about judging influencers. An interesting, in-depth, and incredibly honest look at the inner workings of monetizing yourself as a brand.

Starting with a brief overview of the Countess live at the Chicago Theater followed by a few last minute TS7 predictions. Enjoy! You can find Jessica @jessicarosesturdy, @alongfortheridepodcast and bowsandsequins.com!

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