Understanding the Mythical Beast of Content Marketing OSP 097

Content marketing is a phrase that gets thrown around a lot but what exactly is it? Does your business really need it? Welcome to the second installment of my four-part Summer Super Fun digital marketing Spectacular with Ian Anderson Gray.

Last week we talked about what businesses should know about websites, this week we’re going to take a look at the content marketing side of things.

For full shownotes please visit OhSoPinteresting.com

Be sure to come back for the next two weeks to listen to the rest of this series!

Week1: What Businesses Need to Know About Websites 

Week 2: Content Marketing Part 1 - What is it and why you need it

Week 3: Content Marketing Part 2 - How to create and distribute your content

Week 4: Digital Marketing Productivity and Timesaving Tools