In this exciting sponsored episode of the Edge of NFT series, we welcome Umair Masoom, Founder & CEO of Myco, a global blockchain-based video streaming platform. With nearly two decades of experience in marketing strategy, digital transformation, and blockchain innovation, Umair explores the cutting-edge world of Web3 technology. Discover how AI is driving the decentralization of media, boosting community participation, and ensuring fair monetization for creators. Dive into the transformative potential of NFTs and the revolutionary impact of AI on the content industry. Join us for valuable insights into the future of Web3 and the dynamic intersection of AI and blockchain technology!

🔑 Key Takeaways:

• Myco is aiming to revolutionize the streaming industry by creating a “viewer economy” where users can earn rewards for watching content, empowering both viewers and content creators.
• The platform has grown rapidly, reaching 10 million users and streaming major sports events like the Cricket World Cup. They aim to have 14 million users by the end of the World Cup.
• Myco plans to move its entire video infrastructure on-chain by the end of 2025, though this presents significant technical challenges in terms of scalability and performance.
• They are working on developing a regulated crowdfunding platform to allow viewers to invest in film and TV projects, starting in the UAE with plans to expand to other regions.
• Myco’s approach focuses on first building a large user base with earning rewards, before introducing more complex Web3 features like crowdfunding - essentially using popular content to onboard users to Web3 gradually.

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