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Ready to stop chasing topline and start building a business that lasts? We sit down with Dave Sullivan—third-generation contractor, founder of The Roofer Show, and coach to growth-minded owners—to unpack how real progress comes from balancing three essentials: selling work, doing work, and keeping score. If your company leans too hard on one leg, you feel it in missed deadlines, thin margins, and constant cash stress.

We walk through practical ways to get your foundation right, from clean bookkeeping and job costing to pricing for profit and forecasting cash. Dave explains why high growth without margin is a cash bonfire, how to align marketing throttle with production capacity, and what weekly numbers actually matter. For leaders stuck at $2–5M in revenue, we outline the diagnostic steps to get unstuck: rebalance your stool, document core processes, and either learn the skills you lack or hire well to fill them.

Brand and culture take center stage too. A distinctive, authentic brand doesn’t just win attention—it magnets quality customers and recruits great people. When your team loves where they work, they become your best recruiters, compounding capacity. We get specific about defining your ideal customer, avoiding generic “roof logo” branding, and using a one-page business plan to keep everyone focused on the same mountaintop. Whether you’re fighting for early survival or steering a mature company, the path is the same: clarity, discipline, and leadership.

Tune in for candid stories, concrete tactics, and free tools like Dave’s one-page plan and roofing success audit. If you’re serious about profitable growth, better culture, and a brand that works as hard as you do, hit play, subscribe, and share this with a contractor who needs it. Then tell us: which leg of your stool needs work today?

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From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

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