The Powerful Content Podcast

Unlocking the power of bundles with Kate Doster

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We’ve all heard the advice: grow your list, grow your business. But what if you’re not into ads, reels every day, or doing visibility in a way that doesn’t feel like you? 

In this episode,  online marketing mentor Kate Doster joins Mel Daniels to talk about one of the most powerful (and often misunderstood) list-building strategies out there - bundles. 

Kate shares her real, behind-the-scenes wisdom from years of hosting and contributing to bundles. They unpack the beauty of these collaborations, how they can help you build your audience and authority without burning out, and why bundles are about so much more than just free stuff. 

You’ll learn: 

  • Why bundles are a win-win-win (for hosts, contributors AND your audience) 
    • How to attract aligned contributors and ensure your bundle actually adds value (not just overwhelm) 
      • The biggest mistakes hosts make and how to avoid them 
        • What to do after the bundle wraps up so that new subscribers don’t just gather dust in your list 
          • Why building trust and attention matters more than ever in 2025 

            • If you’ve ever felt unsure about how to grow your audience, this conversation will show you what’s possible when you lead with intention, collaboration, and a whole lot of heart. 

            Come behind the scenes and see how bundles can feel fun, magical, and effective—without you needing to do #allthethings. 

             

            Episode Breakdown 

            00:00 The power of collaboration to grow your list 

            00:54 Welcome to the Powerful Content Podcast 
            01:54 Acknowledgement of Country 

            02:12 Meet Kate Doster: online marketing mentor and bundle queen 

            02:30 Why bundles are such an underused marketing tool 
            06:39 The must-haves for a successful bundle experience 
            11:52 Navigating the tech without losing your mind 
            17:46 Common bundle mistakes (and what to do instead) 
            19:54 Let’s talk real life: business, community and unexpected curveballs 
            20:28 Why bundles build more than just your list—they build trust 
            21:29 What most people forget to do after the bundle 
            22:32 How to make sure you’re not overwhelming your subscribers 
            23:08 Relationship-building through your bundle content 
            24:22 How to be a thoughtful contributor (not just a link-dropper) 
            27:18 Yes, bundles still work, and here’s why 
            28:31 Practical tips for bundle hosts 
            29:21 Free tools to help you host with ease 
            31:27 Is hosting a bundle right for you? 
            33:02 A reminder to find the magic and the fun 
            34:22 Final thoughts and your next step 

             

            Get to know Kate Doster 

            Kate Doster is a 7 figure course creator & the host of the Do The Brave Thing Online Business podcast. It’s her sole & soul’s mission to prove nice people don’t have to finish last in business.  Thanks for her spammer-face free sales techniques & bundle hosting ramp up system.  

            Where to find Kate Doster 

            • Instagram: https://www.katedoster.com/instagram
            • Website: https://www.katedoster.com/ 

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              Links mentioned in this podcast 

              • Bundle Host Toolbox - Ready to add 1000's to your email list? Learn the exact tools & apps I used (most of them are 100% free) to earn over $72,000 hosting bundles + add over 14,000 new perfect subscribers to my email list 
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                If you enjoyed listening to this episode, then you’ll also love: 

                • Episode 165 – Magnetic Visibility: How to attract opportunities without burning out with Bree Boucher 
                • Episode 162 - Growing your email list with purpose, not pressure 

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                  Ready to work with me? 

                  • Buy my book The Power of Content 
                    • Join my membership The Content Effect 
                      • Work with me 1:1 with The Content Accelerator 
                        • Join my free Facebook Group The Content Project 

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                          There are affiliate links I these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you. 

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                          The Powerful Content PodcastBy Mel Daniels