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Unpack Your Marketing’s Impact on Amazon: An Omni-Channel Caraway Case Study
Join Caraway's VP of Growth and Digital Product, Connor Dault, as he navigates through Caraway's marketing measurement journey alongside Haus founder Zach Epstein.
Caraway, an omni-channel brand selling via Shopify, Amazon, and retail stores, faced a significant challenge in understanding the causal impact of advertisements across its sales channels. Connor will detail how he successfully quantified the halo effect of Caraway’s marketing efforts on Amazon sales, fundamentally altering perceptions of various marketing channels’ influence.
What You'll Learn:
- Caraway's approach to marketing measurement
- Techniques to quantify the impact of your DTC ads on Amazon or retail sales
- Creative incrementality tests and tangible results from Caraway
- The transformative impact of incrementality on the Caraway business
Connect with Us:
🌐 Website: https://haus.io/
📱 Zach’s LinkedIn: https://www.linkedin.com/in/zach-epstein-b7b10525/
📱 Connor's LinkedIn: https://www.linkedin.com/in/connor-dault-19906753/
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By HausJoin Caraway's VP of Growth and Digital Product, Connor Dault, as he navigates through Caraway's marketing measurement journey alongside Haus founder Zach Epstein.
Caraway, an omni-channel brand selling via Shopify, Amazon, and retail stores, faced a significant challenge in understanding the causal impact of advertisements across its sales channels. Connor will detail how he successfully quantified the halo effect of Caraway’s marketing efforts on Amazon sales, fundamentally altering perceptions of various marketing channels’ influence.
What You'll Learn:
- Caraway's approach to marketing measurement
- Techniques to quantify the impact of your DTC ads on Amazon or retail sales
- Creative incrementality tests and tangible results from Caraway
- The transformative impact of incrementality on the Caraway business
Connect with Us:
🌐 Website: https://haus.io/
📱 Zach’s LinkedIn: https://www.linkedin.com/in/zach-epstein-b7b10525/
📱 Connor's LinkedIn: https://www.linkedin.com/in/connor-dault-19906753/