Joel Goodrich got his start in real estate selling $100,000 condos. Now, 27 years later, he’s selling $40 million homes for tech professionals in the Bay Area. On today’s show, Joel discusses the business changes and strategies that helped him break into San Francisco’s luxury market. Listen and learn what it takes to position your business as a leader in luxury listings and how to market yourself as an expert on high-dollar homes. You'll also hear about the additional responsibilities that come with luxury listings, get predictions on where the real estate market’s headed, and more.
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853: Up Your Average Sale Price with Luxury Real Estate Agent Joel Goodrich

Make more sales and earn higher commissions by learning directly from real estate's top performers! Counting more than six-million downloads from over 100 countries, Real Estate Rockstars is the industry’s most trusted, most popular podcast. With a new guest on each episode, you’ll learn from up-and-coming agents, seasoned brokers, real estate investors, and more. Robert Kiyosaki, Barbara Corcoran, and Ryan Serhant are just a few of the many notable guests who have shared their industry expertise with the Rockstar Nation. Real estate legend Aaron Amuchastegui asks the questions that matter and uncovers actionable answers–no filler and no clichés. Implement the strategies you learn listening to this bi-weekly podcast and start making more money in real estate. It’s that simple.

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Ready to scale your real estate sales but too busy to do it on your own? If so, don’t miss this interview with real estate veteran Will Penney. In today’s podcast, Will shares the first three hires agents must make if profitability is paramount. Will also covers how to pick the best people for your team and how to compensate them. Plus, Shelby and Will discuss how buyer’s agents should pivot in order to protect their pay, how a single Facebook group can generate over $50,000 in commissions, and more.

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1234: 3 Essential Hires for Scaling Real Estate Sales With Will Penney

Want to earn a six-figure salary working a part-time schedule? You can do it in real estate! Today’s guest, Kaila Lindsey, took five whole months off last year, and she still broke sales records. In this interview, Kaila shares how to replace prospecting with YouTube for a standard of work-life balance that simply can’t be beat. Listen and learn everything you need to know in order to succeed with content creation. In addition to video topics and tips, Kaila covers common mistakes you must avoid and explains how to target buyers and sellers in your market.

Links:
Follow Kaila Lindsey on Instagram
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Join the 2025 Real Estate Rockstars Mastermind!

1233: How to Earn a Six-Figure Salary on a Part-Time Schedule With Kaila Lindsey

22-year-old Isacc Lightbourn is absolutely crushing it in El Paso’s highly competitive real estate market. Not only has he closed 73 transactions as a solo agent, he’s done it without paying a dime for real estate leads. In today’s show, Isacc shares several strategies for generating free leads, including an in-depth breakdown of the formula he follows to produce viral home-tour videos with just an iPhone. Shelby and Isacc also discuss the mindset young Realtors need in order to succeed, how to get business from builders, and the best way to learn real estate fast.

Links:
Follow Isacc Lightbourn on Instagram
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Join the 2025 Real Estate Rockstars Mastermind!

1232: This 22-Year-Old Solo Agent Closed 73 Deals! - Isacc Lightbourn

Did you know that you can make MORE money selling LESS real estate? Luxury expert Michael Altneu joins us today to explain how any agent can double or triple their income, all while closing fewer real estate deals. Michael is the vice president of Coldwell Banker Global Luxury and has nearly two decades of experience in the industry. Here, he shares what it takes to break into luxury sales, including where to find clients and how to craft a brand that attracts ultra-wealthy homeowners. Michael and Shelby also discuss the ways in which comping luxury properties differs from comping standard single-family homes, why days on market doesn’t matter in the luxury space, and more.

Links:
Follow Michael Altneu on LinkedIn
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Michael Altneu’s Facebook Profile
Coldwell Banker Global Luxury
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Learn More About Shelby and Five Pillars Nation
Get Hundreds of FREE Real Estate Tools From the Toolbox
Join the 2025 Real Estate Rockstars Mastermind!

1231: How Any Agent Can Transition Into Luxury With Michael Altneu

Today’s guest, Glennda Baker, is known as the Queen of Real Estate Video. Her viral real estate videos have earned her a combined audience of more than one million followers on Instagram and TikTok. In this interview, she shares the simple formula she follows to create content that generates hundreds of thousands of views and brings in countless new clients. Glennda also offers advice to new real estate agents and discusses the biggest problem with the real estate industry: its extremely low barrier to entry. Other topics touched on in this episode include client appreciation, communicating value, and gaining competence.

Links:
Follow Glennda Baker on Instagram
Follow Aaron Amuchastegui on Instagram
Learn More About Shelby and Five Pillars Nation
Get Hundreds of FREE Real Estate Tools From the Toolbox
Join the 2025 Real Estate Rockstars Mastermind!

853: Up Your Average Sale Price with Luxury Real Estate Agent Joel Goodrich

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