032: Using Brand Archetypes in PR

06.04.2019 - By Pitching PR

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In this episode of the podcast I wanted to explore the idea of brand archetypes and how we can apply them to the work we do as PR agencies – specifically using them when we are pitching new business and after we win that business, using them to pitch media and engage influencers and how these archetypes can help you better define your agency.   Relevant Links: Iconic Fox - The Ultimate Guide To Brand Archetypes: Hack the Mind of Your Customers

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