Using Machine Learning to Increase Patient Engagement | Bob Gold | Gold Group Enterprises

Patient Engagement is one of the biggest themes, and highest goals, of today’s healthcare industry. The problem is that patient engagement is a complex process that includes getting them to take action and likely make a sustained change in behavior. Bob Gold, though, loves the problem of behavior change. Gold, CEO of Gold Group Enterprises, is a behavioral technologist who focuses on applying his work to the healthcare industry to improve outcomes and reduce costs.